Mark leads the creation of best in class user experiences and strategic direction for websites, AI, apps and software projects. Highly collaborative, strategic, tactical, and creative, Mark partners with brand strategists, data analysts, visual designers, technology associates, researchers and stakeholders to understand where business objectives and user needs intersect. Armed with research-based human insights, Mark is a user advocate who believes every project can be improved through user centered design methodology.
Mark's work has influenced the development of interactive products for Hertz, Barnes & Noble, Sherwin-Williams, Toys"R"Us, T-Mobile, Nissan, Albertsons, Cardinal Health, Nestle, Staples, Microsoft, Huntington Banks and many others.
Scope and manage the UX project workflow, deliverables and resources in an Agile environment
Manage and mentor direct reports and team members
Play a key role in new business pitches and extending existing client relationships
Represent the voice of the consumer through all aspects of the design process
Scope, plan and conduct primary and secondary user research to gain actionable qualitative and quantitative insights
Wireframes/prototypes/sketching with an emphasis on design thinking, best practices, accessibility and content strategy
Lead workshops and brainstorms
Create traditional UX deliverables such as experience maps, assessments, user flows, site maps and taxonomy
Develop logic for Watson artificial intelligence experiences